Our Story

Dolly & Co started with one idea.

Not a business plan, not a big launch, and definitely not everything figured out.

It began on an ordinary Wednesday while I was working on reception at a veterinary practice. An idea popped into my head, I went home, looked at Dolly, spoke to my husband — and somehow that one little thought became the beginning of Dolly & Co.

We cleared out the studio, started making, testing and learning, and slowly began turning that idea into a real independent pet business here in

Built with a little help from my family

Although Dolly & Co began with me and Dolly, it has never really been a one-person story.

My husband has been there through the endless ideas, late nights, market stalls, lifting, carrying, setting up and packing away, and creates the beautiful collars and leads with have designed. My family have helped, encouraged me and been pulled into more Dolly & Co plans than they probably ever

Behind every finished stall, new product and exciting little milestone, there are usually a few extra pairs of hands somewhere in the background.

Building a business around the hard days too

I also live with a disability, which means running a small business does not always look the way people imagine it does.

There are productive days when I can make, pack, plan and create for hours — and there are harder days when everything has to slow down. I have had to learn to build Dolly & Co around both.

That has shaped the business more than I ever expected. It is one of the reasons kindness, thoughtfulness and doing things a little differently matter so much to me.

Dolly & Co is not about pretending every day is easy. It is about creating something meaningful in a way that works for real life.

Inspired by Dolly

And then, of course, there is Dolly.

She was there at the very beginning and she is still at the heart of everything we do.

What started with products inspired by life with her has grown into a small Yorkshire pet business creating and curating thoughtful products for dogs and the people who love them — from handmade dog accessories and waterproof dog collars and leads to pet gifts, walking essentials and little extras that make everyday adventures more special.

Dolly gave the business its name, but more than that, she helped give it its personality: gentle, thoughtful, a little playful and made with heart.

From one idea to something much bigger

Since that first Wednesday, Dolly & Co has grown in ways I never expected.

We have taken our products to markets, met so many lovely dogs and their people, developed new collections, built a growing community and had people outside our little business believe in what we are creating too.

Every order, every person who stops at the stall, every message, every returning customer and every dog wearing something we have made still feels special — because I remember when all of this was simply an idea.

What comes next 

We are still growing, still experimenting and still dreaming up what is next.

There are new products to make, more places to visit, more dogs to meet and lots more ideas scribbled down waiting for their turn.

But however much Dolly & Co grows, I want it to keep the feeling it started with: a small family business, inspired by one very loved dog, built through the good days and the difficult ones, and created with genuine care.

That is the Dolly & Co story — and we are really only just getting started.